Social media is king of the world (LOL, LMFAO, etc)

A blog about the future of social media (Facebook, Twitter, etc) in 2009, with predictions ranging from the banal (“You may not always start the year as a leader, but you can certainly finish it that way”) to the surprising (“The tipping point … could still tilt away from social media”). Either way, if you don’t have a Facebook, MySpace and Twitter account yet, get one. Now. It may (or may not be) the future of the universe.


PBL Media lives to fight another day

Media release about the capital injection that has saved PBL Media’s bacon and looks to have, at least for the next 12 months or so, ensured the company’s survival. So, no more job cuts, right? Don’t count on it…


Let’s make lots of money

The big question in the new-media age: how do news organisations make money online? Here’s one idea: reverse syndication. Basically, instead of news gatherers (like Reuters – or any big news producer really) charging companies to use their stories, they pay these organisations a percentage of the ad revenue generated by the organisations linking to their sites. Huh? Read this. Clever clogs media bloke Jeff Jarvis can explain it better.

Win that new-media argument with your old-media boss

Here’s a great post which kind of sums up the resistance to new media that many old-media types feel. Frankly, I find myself siding a little with the old-media types on many of the points, but that’s probably because I haven’t yet quite weened myself off newsprint and glossy pages.

Newspaper bloke talks post-newspaper employment opps

An interesting, and surprisingly uplifting, blog about employment opportunities in media for the recently laid-off among us:

Smugness watch

Could Ruth Brown be any more sneeringly dismissive of in this Crikey story from last Friday: Far be it from me to leap to the defence of the site, but her implication that because only one “serious” political story made it onto their top 100 most viewed stories for the year somehow makes less valid as a news site, says less about that particular news outlet and more about Crikey’s own disappearing-up-its-own-arse seriousness. And it also probably says something about our political leaders’ failure to effectively engage people.

And another thing: ABC2’s otherwise excellent ABC News Breakfast show plied the depth of smugness last Friday when Virginia Trioli and the show’s political correspondent smirked their way through a report about Zoo Weekly‘s campaign to get Democrat senator Kate Ellis to pose for the mag. Again, I’m not typically inclined to defend Zoo, but it does actually speak to that demographic of working class male in a way that other media, ABC News Breakfast included, can’t. Also: ABC News Breakfast is watched by about 10,000 people. Zoo‘s readership? More than half a million. So there.

Starting in the middle

No establishing scenes, no preamble (unless you include this which, technically, is a preamble), no fanfare. This is a blog about media: its future, its prospects, its new and interesting shapes – and what the career prospects for journalists like me really are. I guess the very existence of this blog is acknowledgement that things ain’t what they used to be (here’s a piece about why blogging is the future of universe:

Tomorrow, I expect news of “restructuring” at my company, ACP. Happy times.