Crystal ballin’

No one really knows what’s going to happen to the print publishing business in 2009. But that doesn’t stop people (like me) trying! One thing is for sure: if 2008 was when years of largely ignored change finally caught up to the industry, 2009 will be the year that really decides what kind of print product, if any, can survive.

Magazines have had a particularly shithouse 2008 and you’d expect casualties in ’09, possibly in the first quarter, as the full extent of the depressed ad market kicks in. Here’s a story in Media Life Magazine that gives some insight into what titles may, and may not, survive. This bit in particular seems to ring true: “The news categories are vulnerable. Any magazine or category that is essentially data-driven or news-driven, where the web can offer more current, more frequent access to information, is vulnerable.”

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