Let’s make lots of money

The big question in the new-media age: how do news organisations make money online? Here’s one idea: reverse syndication. Basically, instead of news gatherers (like Reuters – or any big news producer really) charging companies to use their stories, they pay these organisations a percentage of the ad revenue generated by the organisations linking to their sites. Huh? Read this. Clever clogs media bloke Jeff Jarvis can explain it better.